Hello! I'm Vasul Chauhan
Talented F & B Professional reputed as a strategist and tactician with over 18 years of experience; accomplished in strategic advice and executing operational management strategies using best in class tools and processes. Skilled in undertaking organization-wide business challenges; utilizing management expertise to deliver effective solutions coupled with collaborative working style as well as a strong ability to excel independently. Reputed as an articulate leader with refined and engaging communication style augmented by aptitude to relate with professionals across all hierarchical levels in the organization, establish lasting business relationships, and secure strategic alliances.
Food & Beverage Management
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Utilizing extensive knowledge, experience and network bank for strategic inputs & execution at every step of the business as the think tank
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In depth knowledge & insight into food & beverage industry with a deep understanding of all critical processes
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Adept at food & beverage operations, management, traditional marketing, digital marketing & business development
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Diversified exposure to Fine Dining, Casual Dining, Night Clubs, QSRs, Hotels, Banquets, Catering, Events, Entrepreneurship
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Associated with premier food & beverage organizations for the past 19 years – successfully planning, developing and showcasing management initiatives - ensuring operational, administrative and financial objectives are consistently accomplished.
VASUL CHAUHAN
Brand Manager
Food & Beverage Consultant
Complete Hospitality Solutions
Mobile Number:
+919810477537
Email:
Address:
Gugaon, India
Food & Beverage Industry – Why Us?
Looking for Answers?
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Should I invest in the F & B business? What is the right investment required?
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What is the right marketing campaign & budget for F & B ventures?
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Competition will always increase – how to reach & stay on top of the pyramid?
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How to manage price wars for your advantage?
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How to utilize social media & digital marketing?
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Are you achieving top line but no bottom line?
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How do you build repeat customers – how to exceed customer expectations?
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How to re Invent / turn around an F & B venture?
F & B Industry – Current & Future Trends
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Dining out, Nightlife, Bars & Delivery business will keep increasing with consumer decisions being influenced by digital media primarily along with traditional marketing.
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Influence of aggregators will only increase. Discounts / deals / offers will play a major role in acquisition of new consumers as well as building repeat business.
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Multiplicity of aggregators will only push the price & discount wars.
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Businesses will have to identify the right aggregators & use then as bait to acquire consumers by offering high vfm products.
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Businesses will have to be prominently & consistently visible on all discovery platforms for effective marketing & sales campaigns.
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There will be no replacement for quality products & great experiences to build repeat business.
Why Vasul?
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In-depth knowledge of the structure / algorithms of discovery platforms as well as importance & reach of traditional marketing to use them effectively.
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Personal liaison with all discovery platforms to get the best free / paid campaigns / hacks of the systems available.
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A priority wise roll out of marketing & sales campaigns across all discovery platforms as per the budgets required / available.
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A balanced product / pricing / discount / offers policy suited to consumer requirement as well as business.
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Creating an engaging & cost effective event calendar to enhance consumer experience.
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Liaison with digital media influencers / portals to get enhanced visibility & reviews.
SERVICES OFFERED
Brand Management
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Conceptualization
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Brand Strategy
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Product Standards
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Critical Campaigns
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Optimizing Brand Propagation
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Optimizing Performance
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Maintaining Standards
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Building Repeat Business
Brand Identity – Creation, Proliferation & Market Penetration
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Creation of F&B Concepts in line with the Demand / Trends / Competition.
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Market analysis to formulate Brand / Business Development / Sales & Marketing, Communication, Product + Pricing Strategy.
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Business Plans / Project Reports, Capex, Opex recommendations. Viability Advice & Competition Analysis
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Assistance in Creation of Thematic / Signature Food, Bar & Cocktail menus with innovative presentation / styling, packaging.
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Pricing, costing & recipe sheets for menus.
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Creation of SOPs – bar & floor operations, service excellence, cashiering, purchase, controls, periodic reports, guest history & database management, MIS.
Cost Controls & Vendor Management
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Creation of an effective food & beverage costing format and tracking of all costs / expenses as per market norms.
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Par stocks, Inventory management, supervising the creation & analysis of all periodic reports.
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Creation of an effective MIS format and tracking of all costs / expenses as per market norms.
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Analysis of all the above reports. Strategic inputs in overall outlet cost controls and maximization of top line + bottom line.
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Vendor Negotiations & Annual Contracts.
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Integration of Receipe Management Softwares with Material Management Sofwares for real time Ordering vs Consumption Analysis.
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Networking & negotiations with liquor companies for annual marketing budgets & monthly sales budgets.
Business Development + Sales & Marketing
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Exposing / Listing the Brand on various industry relevant discovery platforms/ agencies / websites / portals; to clients / critics / trendsetters / bloggers to generate momentum in print / social media for optimal brand outreach.
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Creation of Brand Campaigns for Marketing & Digital Media communication strategy.
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Introduction of Food / Beverage – events / specials / promotions / social media campaigns.
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Creation of Event & Promotion Concepts & Calendars - sourcing of artists – DJs, bands, live performers.
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Assistance in targeted database acquisition.
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Continuous review and analysis of brand performance and effective re invention as required.
Human Resources
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Identifying staff with critical skill set & assistance in recruitment. Orientation & Training of staff.
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Assigning goals, monitoring performance & charting growth patterns of the department heads & core teams – internal & external.
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Department wise audit of outlet to ensure adherence to brand & service standards / SOPs.
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Learning & Development, assistance in controlling attrition and retention of the right staff.
Projects - Expansion
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Assistance in Layouts with revenue per sq ft optimization – Front of the House + Back of the House Bar, Brewery, Kitchen, HVAC, Sound, Light, POS, equipment specifications.
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Assistance in BOQs, execution of project within expense budgets & timelines.
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Expansion advice, Business Plan, Budgeting & Forecasting Capex & Opex. Creation of franchise plan / manual.
Clients / Success Stories
Experience
Brand & Business Consultant
Operating Partner – Feel Alive, Sector 29, Gurgaon
Co Owner – Biryani & Qorma Express, Snack Shack
General Manager – Smokeys BBQ & Grill – GK 2 & Cyber Hub, Gurgaon, Khan Market
General Manager - Smoke House Grill, Smoke House Deli (Vasant Kunj, Khan Market, Hauz Khas, Terminal -3, IGI Airport, Chandigarh), Smoke House Room, Smoke House BBQ, Shroom - Nightclub - Units of Dam Good Restaurants Pvt Ltd.
Beverage Manager - Mahima Hospitality Private Limited - Shalom, Laid Back Waters, Italic
Beverage Manager - Athena, Intercontinental Eros, Nehru Place, New Delhi
Beverage Manager - Athena, Intercontinental Eros, Nehru Place, New Delhi
Business Development Manager - Institute of Bar Operations & Management, New Delhi
Beverage Manager - Athena, Intercontinental Eros, Nehru Place, New Delhi
7 Degrees Brauhaus, Golf Course Road, Gurgaon
Master Koiis, Sushant Lok 1, Gurgaon
Brewer Street, Sohna Road, Gurgaon
Instrumental in setting up critical processes & managing operations for an exclusive Bar & Restaurant for a niche expat market
Created the project plan & campaign for re launch as a bar & restaurant for mass market & eventual sale of the brand
Created successful QSR brands as an enterprenuer with commendable market penetrations
Created expansion plans for the same with detailed investments vs returns for potential investors
Business development, marketing & PR strategy, operations, guest relations, learning & development, controls, strategic tie-ups & sponsorships, liaison
Top line & bottom-line, budgeting, forecasting & maintaining profitability
Business development, marketing & PR strategy, operations, guest relations, learning & development, controls, strategic tie-ups & sponsorships, liaison
Top line & bottom-line, budgeting, forecasting & maintaining profitability
Beverage head for 6 outlets under 3 brands in Delhi & Goa
Gate management, guest relations, floor management & bar operations, handling membership program of high profile members
Offered bar consultancy services to 15 bars all over India including the following services:
Bar designing, menu designing, formulation of SOPs, assistance in recruitment of staff, training of F & B staff in all relevant aspects, periodical beverage sale analysis, promotional events calendar & successful implementation of the same
Validated as bartender after learning over 1200 cocktail recipes
Handled one of the busiest bar stations & achieved one of the highest individual beverage sales of over 2 lakhs in a day